Brand Apparel.
A brand merchandise classic that your brand can’t afford to be without. Hoodies. Tees. Caps. If you can wear it you should brand it. Where you need to go the next step is to create a collection of brand apparel that your people actually want to wear.
THINK COLLECTIONS, NOT PRODUCTS.
Like any other brand merchandise it’s all about creating a connection. You’re spending money so you need value, and the best way to make sure you get that is to build an apparel collection like your turning your brand into a lifestyle brand. Make it creative, wearable and communicate your bran din s accretive way. Don’t get stuck on left chest or putting your phone number on the front. Nobody wants to wear that. And you want your people to wear what you’ve created.
go seasonal for the win.
If it’s winter, go jackets, hoodies and beanies. Summer, go for tees. Add into that an understanding for your brand (are your corporate, chill, outdoors etc) and link in your product choice to communicate this.
Brand apparel is sp easy to overthink, so stick to this as a starting point. You’ll get more creative and intuitive to how your brand is best represented through apparel as you go.