10 Reasons Why.

Brand Merchandise is such a game-changer for your brand, there’s not a single reason you’ve got to not pay big attention to yours. Saying that, we get that sometimes we don’t know the best place to start, and can get easily caught up on run-of-the-mill, off-the-shelf solutions that are low impact cost money and delivers nothing for your brand. So to help we’ve broken it down for you. Here’s our top 10 reasons why your brand needs to jump on merch ASAP:

1 / All Publicity is the Best Publicity.

Your brand on everything. Make the right product choices (staying creative, authentic and telling your story), every time you’re someone’s favourite tee. Every time they drink from your cup. Every time it’s your bag they take to the gym - it's like a living billboard for your brand that lasts. Let your brand be there.

2 / Instant Brand Recognition.

Ever check someone in your brand apparel from across the street? It's like spotting a long-lost friend in a crowded room. Done right, your branded merchandise makes your brand instantly recognizable, helping you stand out in a sea of competitors.

3 / Customer Loyalty on Steroids.

There’s no better way to turn casual customers or wannabe first-timers into die-hard brand fans than free-stuff. People love it, and when you go the extra mile and a half and pay attention to quality, authenticity (and when it to comes to apparel, most importantly) wearability, you’ll get them for the long haul.

4 / Walking Testimonials.

Forget Yelp – your brand merch is the ultimate testimonial. No matter what the product, it’s someone standing up and saying to the world "Hey, I love this brand, and you should too."

5 / Trust & Credibility.

People love a brand with confidence. One that believes in itself. Branded merchandise tells the whole that you're proud of what you do and that you're here to stay. It’s why paying attention to it as much as you do your own product or service, can be the make or break.

6 / Create a Sense of Community.

As people we’re inherently tribal. Brand merchandise that really connects helps create that sense of belonging, bringing your customer onto your team, becoming part of something bigger than themselves.

7 / Forever Marketing.

The single most important part of your business brand-building is marketing. Branded merchandise isn't just for giveaways – it's a marketing Swiss Army knife that you can use for competition prizes, referral incentives or to reward your top workers. Wherever you use it, create an on-brand collection that engages and your options are endless.

8 / Experiences That Stick.

Ever get a package in the post and find a surprise from your favourite brand inside? It's like Christmas morning come early (who doesn’t want that?!). With creative and authentic on-brand merchandise you can create memorable brand experiences that really stick.

9 / it’s Cost-Effective Marketing.

Now this is why paying attention to creating creative and connection in your brand merch can be the best long-term cost-effective pick for how you market your business. In this sense, compared to traditional advertising channels, branded merchandise is a bit of steal because it allows you to create something tangible that really engages, and with a relatively small investment, you can not only get reach but even better, generate real brand buzz. Don’t think “or”, think “and”.

10 / People Love Merch.

Let’s get real. People love merch. It fuels your brand experience output, turning everyday interactions into memorable moments.

So there you go. 10 of our biggest reasons why your brand needs to pay maximum attention to not just creating merchandise, but what you think about when you do. From free promo to building loyalty and everything in between, it's a no-brainer.