Buckets, Ladders, & Merch Drops.
Meet Pink’s.
The everyday service that figured out using the “Merch Move” approach builds brand best (we also call it “Merch First”).
When you hear the words “window cleaning”, you probably picture ladders, buckets, and someone in overalls with a squeegee. Necessary, sure, but not exactly exciting. That’s what made Pink’s Window Cleaners so different — they took a job most people barely think twice about and turned it into a brand people actually wanted to wear.
From Buckets to Brand.
When Pink’s first started out, they were just another local window cleaning service. Clean windows, happy customers, job done. But here’s the thing: they didn’t want to blend in.
Instead of sticking to the usual “blue and white with bubbles” style that most cleaning companies use, they leaned hard into their vintage bold branding, creating a classic aesthetic that felt familiar, yet standout. The vans, the uniforms and the name Pink’s were as one, and the name stuck in your head. Suddenly, Pink’s wasn’t just a window cleaner — it was a statement.
Merch That People Actually Wanted.
Then came the genius part. They didn’t stop at uniforms or vehicle wraps. They started making merch. Not the cheap, throwaway kind either. We’re talking top-quality hoodies, caps, mugs, even car stickers.
And here’s why it worked:
The designs looked good. Not just a logo slapped on a T-shirt, but genuinely cool designs that people wanted to wear.
Customers loved being part of the Pink’s “club.” Putting on a Pink’s hoodie wasn’t about cleaning windows — it was about showing off support for a brand with personality.
Every piece of merch was basically free advertising. A Pink’s cap walking down the high street turned into a walking billboard.
Changing the Game.
This shift did more than just sell some extra hoodies. It changed the way people saw the business.
Suddenly, Pink’s wasn’t just the crew that showed up to wipe down your windows. They became recognizable. People talked about them, posted about them, and wore their brand out in public.
And here’s the kicker: when you see a business with that kind of presence, you don’t think of them as “just another service.” You think of them as professional, successful, and worth booking.
What We Can Learn from Pink’s.
The story of Pink’s Window Cleaners proves something big: even the simplest business can build a desirable brand if they think beyond the basics.
Don’t be afraid to stand out. Bold branding beats blending in.
Merchandise isn’t just for fashion brands — it’s for anyone who wants to create a community around their business.
If you want people to talk about you, give them something worth showing off.
Wrapping Up.
Pinks turned a trade most people overlook into a brand people are proud to rep. That’s not just clever marketing — that’s reinventing what it means to run a local business.