Golden Arches.

You all know that Big Macs are perfect sandwich. There’s no debate. But you probably don’t know that there is another side to the famous “Golden Arches”. Designed by psychologist & consultant Louis Cheskin, he understood the Freudian importance of the subconscious of the customer when it comes to branding. In 1961 he persuaded McD Execs that “breast-shaped” arches would send a subliminal message & bring in the customers.

Referred to then by Cheskin as “Mother McDonald’s Breasts”, the company, the brand & the burgers are still going strong.