You all know that Big Macs are perfect sandwich. There’s no debate. But you probably don’t know that there is another side to the famous “Golden Arches”. Designed by psychologist & consultant Louis Cheskin, he understood the Freudian importance of the subconscious of the customer when it comes to branding. In 1961 he persuaded McD Execs that “breast-shaped” arches would send a subliminal message & bring in the customers.
Referred to then by Cheskin as “Mother McDonald’s Breasts”, the company, the brand & the burgers are still going strong.
