Kicks X Bricks.
“Nike and the LEGO Group unite to elevate the power of sport and creative play.”
A monster brand collaboration between Nike and Lego for 2025 is set for big things.
It doesn’t take too much digging to see why this makes so much sense. Built on foundations of expression, creativity and empowering and engaging young people, the collaboration between Nike and LEGO has resulted in an exciting and unique fusion of sport and play, blending the iconic designs and signature styles of both brands in a remarkable way.
A Partnership Rooted in Play.
Both Nike and LEGO have a long-standing commitment to fostering play as an essential part of childhood development. Studies show that only one in five children receive the recommended amount of daily physical activity, and many kids around the world experience limited playtime. With this collaboration, the two brands hope to change that narrative by encouraging children to be both physically active and creatively engaged.
What to Expect from Nike x LEGO.
Although specific details remain under wraps, the Nike x LEGO partnership is set to introduce a series of co-branded products, digital content, and immersive experiences this year. This collaboration will likely bring a mix of LEGO-inspired footwear, apparel, and interactive play experiences that fuse the fun of building with the energy of movement.
Championing LEGO's distinctive block aesthetics, the partnership includes a footwear collection allowing wearers to truly personalise and customise with a variety of interchangeable elements. Not just big to dedicated sneaker-heads, but actively engaging younger audiences too, reflecting a wonderfully playful approach to modern fashion. With vibrant colours and innovative designs, the collection celebrates creativity and self-expression, fully embodying the dynamic spirit of both brands while providing a fresh and contemporary perspective on sneaker culture.
To commemorate the announcement, a special digital animation was released, featuring a LEGO Minifigure head smiling with the iconic Nike Swoosh. This visual perfectly encapsulates the partnership's mission: to empower kids to explore, create, and play without limits.
More Than Just a Collaboration.
Beyond the cool products and experiences, this partnership reflects a broader vision—one that champions children's right to play and develop crucial life skills through both sports and creativity. By combining Nike’s “Just Do It” philosophy with LEGO’s spirit of imaginative play, this collaboration has the potential to shape the way kids interact with both movement and design for years to come.